campaigns
My role as a creative is to develop and execute creative strategies, manage end-to-end production, and deliver integrated marketing campaigns that drive brand growth and business objectives.
GOJEK
Choose easy.
Choose Gojek.
Brand Campaign
2026
Respite from daily frictions
A campaign focused on reinforcing reliability, shaped by key consumer pain points and insights, aiming to position Gojek as the most seamless choice by reducing friction in the rider experience and making app usage feel effortless and dependable when choosing a ride.
This campaign was executed across two key use cases—malls and offices—to effectively reach our target audiences. We ran generic awareness ads to build brand visibility, alongside promo code-driven campaigns focused on activation, customer acquisition, and re-engagement. This multi-objective approach allowed us to drive both awareness and measurable conversions across different audience segments.
GOJEK
CNY MAAA~
Seasonal
2026
A semi-abstract, high-energy film that brings horse puns to life across everyday moments powered by Gojek. Through a series of playful, repetitive, and silly scenarios, the video showcases different Gojek use cases while delivering a fun, memorable, and lighthearted brand message.
Convenience throughout Chinese New Year celebrations
GOJEK
Score EXTRA
Promo focus
2025-2026
Score EXTRA on every ride
The EXTRA promo code was introduced to drive acquisition, increase transaction frequency, and reward users with greater value across Gojek services. Leveraging nostalgic 8-bit pixel aesthetics, this gamified concept visualizes the excitement and reward-driven nature of the EXTRA promo.
GOJEK
Enjoy the EXTRA
Promo focused
2025
What can you do with a little bit of EXTRA?
The campaign demonstrates how Gojek's EXTRA promo helps users stretch their daily budget and get more value from everyday expenses. As a playful guardian of savings, the Gojek Voucher Man appears throughout the day to help users unlock extra savings, allowing users afford more in their day-to-day lives.
GOJEK
GoCar Flash
Tactical
2025
Get matched with drivers nearer to you
GoCar Flash is a tactical campaign promoting a new feature that matches users with drivers nearer to them enabling shorter waiting time. The creative direction highlights how rides can arrive sooner than expected. featuring relatable everyday moment–such as getting ready for work–with a touch of humor and silliness to emphasize the speed and convenience of the service.
GOJEK
Say YE$
Tactical
2025
Everyday inconveniences may seem small, but they can quickly add up. And on bad days, they can feel like giant obstacles in the way of where we need to be. Building on the scale play from the first batch of YES visuals, we dramatise these frustrations by placing normal-sized people beside oversized versions of the obstacles they face. What is usually a minor inconvenience becomes a towering hurdle, showing how these moments can feel bigger than they are.
Each visual contrasts a relatable problem with Gojek as the solution, reinforcing how a reliable ride helps people overcome everyday barriers and keep moving forward.
Say YE$ to life in easy mode.
GOJEK
F1 YE$
Tactical
2024
Win at every ride
Instead of encouraging everyone to channel their inner F1 drover, we’re taking a different view: not everyone can drive, and not everyone wants to. But that shouldn’t stop anyone from getting where they want to go. Just say YE$ to Gojek, you don’t need to be behind the wheels to keep moving forward. You just need a reliable ride that gets you there.
GOJEK
Amazing YE$
Tactical
2024
Ride to bigger plans at smaller prices
A campaign built around a simple but powerful consumer proposition: affordable rides unlock more opportunities to do the things you want. The creative execution brought this to life through whimsical miniature worlds, where tiny characters interacted with oversized everyday Singaporean objects. These playful scenes celebrated life's little "yes" moments, illustrating how small savings on rides can help bring bigger plans, ambitions, and experiences within reach.
GOJEK
Ride for less
Awareness
2023
Ready to go, whenever you are.
Ride For Less was a Gojek Singapore campaign that focused on making ride-hailing more affordable during off-peak periods, while reinforcing the brand's role as a practical, everyday mobility partner.
The campaign offered discounted rides on weekdays between 9am and 5pm, encouraging riders to travel during less busy hours. Rather than simply promoting a discount, Gojek framed the offer around helping consumers save money and travel more freely throughout the day.
GOJEK
We got you
Awareness
2022
When your main boo no-shows, We got you.
The campaign reassures users that Gojek has their back for any situation or destination. It playfully embraces its role as the “other ride” — the trusted sidekick , the one they ping late at night when their main boo bails on them, turning these relatable moments into a core brand strength.
GOJEK
The spectacular 925
Awareness
2021
Witness spectacular things with spectacular prices
Gojek was the clear number two player in Singapore's ride-hailing market and faced perceptions around reliability compared to the category leader. Rather than trying to win as everyone's first choice, Gojek leaned into being the alternative option people turn to when they need a ride.
GOJEK
Covid-19 Vaccination
2021
‘One Sleevie’ campaign supports acceleration of Singapore’s vaccination programme
Together with its free vaccination rides, One Sleevie—a collaboration between Gojek and TLC—turned a mundane vaccination requirement into a cultural talking point. By reimagining a practical need as a playful piece of streetwear, the campaign supported Singapore's vaccination effort while demonstrating how Gojek makes everyday experiences easier, more human, and more memorable.
